Yago Paramo

Automotive Entrepreneur

Tag: Google

Google AdWords Review Changes

With the start of the new year, Google released a bit of unexpected news: “As of January 15th, 2018, Google will no longer be supporting AdWords Review Extensions” Google discontinues review extensions: Review Extensions allowed us to share third-party rankings, awards, and positive reviews alongside your text ads like the image below. While they were known for having an often lengthy…

KIA Dealer campaign

What do you think about this KIA dealer campaign? To be fair, my location was Everett, which still 40 miles from the dealer. If you don’t understand your SEM reports and all you ask is for numbers this can happen to you. We sometimes do targeted campaigns with unique offers aiming outside DMA customers, but Jerry Smith Kia in Burlington…