Selective Posting Interface This new interface will allow the dealer to select which cars they want posted to Craigslist. It works for both new and used inventory. This will useful for budget conscious dealers that want to select a group of used cars but also for new car managers that want to advertise just a small group of new cars. I can think already about many scenarios where this will be useful to a new car manager: You can run a 20 truck campaign ($100 for a month) on F-250’s diesel if you have a heavy rebate on those and compete with dealers selling ‘current -1 -2 models’. I also see it very useful for VW running the $199 Jetta lease or Honda in the Civic. Non Prepaid Areas We now have the ability to post to any area within the United States whether you can buy prepaid blocks or not. For more information please contact Jim Gillen [email protected]
Category: Yago Paramo
WEBSITES-Check the mega menus
We saw the potential of mega menus early in the year on sites like FireStone. The challenge was to replicate the code from a very expensive commercial site (that site services hundreds of Firestone retailers) into the systems that serve our individual dealers. This is our first field test at BMW of Shereville. Mouse over the menu and see how the information is displayed in a much better visual way than just drop down text. I specially like the service and parts coupons so the customer can see the specials without having to click in the specials page. From a content point of view, something that I’m heavily involved, look at the blog section where the articles are presented by location. This project should be finalized with in the next 30-60 days and we will implement on all websites.
Industry Summit Las Vegas
This year’s Industry Summit offers four educational tracks led by the leading trainers, executives and thought leaders in each segment! There is no better opportunity for dealers and senior managers to meet – and no better place than the beautiful and luxurious Paris Las Vegas! Your Industry Summit pass gains access to every session and networking event for all three days! September 8-10 Las Vegas
Internet Battle Plan Seattle
Jim Ziegler’s highly successful Internet Battle Plan comes roaring back August 5-7, 2014 in Seattle, WA. Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here. “As a friend and client of DealerLab.com you are entitled to a 50% discount on attending Jim Ziegler’s Internet Battle Plan – Seattle – August 5th-7th. As a Premium Sponsor of the event, DealerLab.com has paid half of your ticket price for you to attend. Ordinarily $1500.00 per student, you may use this certificate code and pay only $750 per person to attend courtesy of DealerLab.com.” Go to the website, www.InternetBattlePlan.com with credit card and register for the event. GO TO VIP REGISTRATION BUTTON Use the discount code ZIEBP16 . When the website asks for payment, use the code, and register as many attendees as you would like for only $750 each. Dealers and General Managers are always – No Charge, just Call Jim and Reserve – (770) 921-4440
LEARNING-Jun 24th Bellevue
Chicago based Maria Espinoza will focus on what are the best conversion points in a website. After looking at over 1000 websites she analyzed the averaged sales leads per form and brought all this information into a powerful presentation about conversion. This is a great class for those of you that want to know what the best website KPA for and why. Don and Dennis are the 800 lbs gorilla in the room. Very interesting technology that they develop with our team. Let me give you my 30K feet view: You can now do a soft pull from every-single-form that is used in a website (soft pulls don’t require permission), and the data that you get has the customer’s current auto loan, with %, amount left, and monthly payment. So if the customer has a 2012 Toyota Corolla with a payment of $400/month at 15% rate and you can out him on a 2014 with a 6.99% therefore lowering the payment significantly, how is that for a conversation started with a simple lead that came to your site? If you have questions or … Continue reading →
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6th PGI Training and Educational Seminar
CHEDULED EVENTS Breakfast at 8:30am, Presentations Begin at 9am How To Build Your Dealership Around Social – Gary May – Founder, IM@CS Doing The Basics Brilliantly Dynamic PPC Integration & Analytics – Nick Gorton – General Manager, Integrated PPC Content and Organic SEO – Yago Paramo – Founder, PGI Auto Social Media Strategies – JD Rucker – Founder, Dealer Authority…