In an effort to make the Dealertrack © credit application form better integrated with the website system we will be making a modification to remove special characters from leads before sending to Dealertrack. We are finding a lot of restrictions with their system as far what characters can be received or not. If you have had any issues about not…
Category: fixed ops
Kill the Fixed-Ops Mailer
Kill the fixed-ops mailer. If your goal is to increase business to your fixed-ops services, I strongly suggest digital campaigns. Even if you are slow in the department only a couple days a week (Tuesdays? Wednesdays?), tune your digital campaigns for fixed-ops to run for a shorter week and move to incentivize those slow days. You have so much flexibility.…