Yago Paramo

Automotive Entrepreneur

Category: car dealer websites

Long Tailed Searches out of market

The whole point of SEO is making it to the top of the search results. In the example we are searching for a “2014 Toyota Corolla Everett”. Something to note for this search is that this dealership is not in Everett and there is a different Toyota dealership in Everett. The results are obvious; the […]

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Dealer Content Marketing starting under $100 per month

Website content building: Plans include one time contracts and monthly contracts. I would suggest to any dealer to sign up for recurring monthly content. Most dealers do 10 pages per month.   Example pages: Page – 2014 BMW M4 Finance near Hammond Page – 2014 Hyundai Genesis for Sale near Lacey Page – Loans for […]

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Why your dealership needs PPC and SEM with Call to Action

Putting a portion of your valuable advertising budget into paid search is a great way to attract new visitors to your dealerships website and sell some cars. Especially when you consider that a report by the Interactive Advertising Bureau found that automotive shoppers are 71% more likely to be swayed by digital advertising than the […]

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Dynamic Mobile Websites

Driving Traffic Did you know that almost 40% of all your website traffic comes to your website via mobile device? Does your dealership have a mobile strategy? Is all the information on your full version website available on your mobile website? Can you create custom pages? Manage Ads? Get all these features and more with a mobile solution that works…

Advertise in your dealer chat

We recently added a small banner to the Larson Automotive Group chat box with a link to new vehicles under $20K.
Whether that is what you want to advertise or not is not the point, what I want to bring to your attention is that there are places on your…

The post Advertise in your dealer chat appeared first on Integrated PPC.

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The post Advertise in your dealer chat appeared first on Integrated PPC.

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The post Advertise in your dealer chat appeared first on Integrated PPC.

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The post Advertise in your dealer chat appeared first on Integrated PPC.

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The post Advertise in your dealer chat appeared first on Integrated PPC.

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The post Advertise in your dealer chat appeared first on Integrated PPC.

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The post Advertise in your dealer chat appeared first on Integrated PPC.

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The post Advertise in your dealer chat appeared first on Integrated PPC.

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The post Advertise in your dealer chat appeared first on Integrated PPC.

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The post Advertise in your dealer chat appeared first on Integrated PPC.

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The post Advertise in your dealer chat appeared first on Integrated PPC.

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The post Advertise in your dealer chat appeared first on Integrated PPC.

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The post Advertise in your dealer chat appeared first on Integrated PPC.

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Content Strategy

We started building a new type of set pages for content, specially focused on new cars. The pages don’t look different than many other companies new car model pages, what is different are the links to content. In this example for Larson Nissan, you can see that besides accessing the inventory, brochures, incentives, etc (information that most dealer websites have) we also added pages with model information and trim information. The model and trim pages are build with unique content as required by the latest Google SEO updates. These pages are not built all at once but several each month, for example you can see that Larson Cadillac has model pages but not trims yet. Whilehttp://www.toyotaoftacoma.com/op-2013-toyota-camry-hybrid-for-sale-near-fife/ it would be easier for us to build it all at once a constant flow of content signals Google that there is new material to index and therefore increases the chances of getting our website crawled and therefore indexed. Enhancing content with video: We also build pages for those dealers that have been working with us for a while for the 2013 model line. … Continue reading

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