Google just rolled out something new, called . It is basically like a little image/card with the ability to have a link on someone’s Google My Business Page. (See the example below, circled in green) Cool Things: · It’s FREE! (to Google). You have to maintain/manage/create the graphics/offer/landing pages (or we can do it with your PPC)…
Month: July 2017
New Google my business based ads (mobile view).
New Google my business based ads (mobile view). They give you the ability to add them with a date frame (week end offer for example) and link them to a specific URL (specific landing page). This is, by far, your biggest website entry point which means this is a high visibility place. Make the ads and the landing page count.…
Craigslist URL Structure, SEO friendly?
Craigslist just changed their URL structure to include Make Model and trim in some cases. Small change but perhaps an attempt to have a better SEO structure? You can now also send larger photos and the customer can expand. The small photo is at 640X480 (standard automotive feed) and the new larger photo allowed 1200X900
advertising, Auto Dealer Marketing, automotive sem, automotive seo, Google, integrated ppc, PPC, sem, seo
Ram PPC Campaign, nailed it!
This campaign resulted on a killer weekend for our Ram client. Don’t mind showing the client because this was done a month ago, we killed it, and we are already 5 plans ahead of this. There were plenty of dealers doing PPC campaigns that week end but 2 of them had no monetary value proposition; their proposition was “Don’t waste…
MOZ 2017: SEM SEO and Alexa
Samantha and Oksana are finishing up at MOZ and they are already sending science fiction advances to us. “Something interesting that we learned at MOZ is that with voice and chat bots (Alexa and Google Home) you have to rank #1 to get answers, whether that’s through SEO or PPC! If someone asks their chat bot “hey google, where can…