Analytics show that 1-Owner vehicles are getting a lot more VDP views than any other group in the inventory (VS hybrids, VS trucks, etc). We recently added a 1-Owner vehicle tab to Magic Toyota home page to help customers find those quicke…r. We decided to build a landing page for the search instead of having a direct search (so one step longer) because the landing page is key worded to index in adjacent DMS. The 1-Owner search has so much traffic that we believe Google will index this pretty well. The page also gave us a chance to add a “disclaimer” with the fact the Carfax is the one providing the 1_owner data. If you look at Magic Toyota you will notice that we also added a blue button with the Carfax logo at the bottom of the fold so customers will see the 1-Owner search top and bottom. We encourage you to make this change and test the results. http://www.magictoyota.com/
Year: 2013
4th Annual PGI Seminar
For the 4th year PGI shares the knowledge gained for the last 12 months with our dealers. The seminar is not a sales pitch but a deep view on what we learn and how that shapes what we do. When we work one-on-one we often times follow a pattern dictated by the business that we have together or by the knowledge we think we have in common with each other. The seminars allow you to see the thinking process behind what we are doing and specially the data that we are analyzing to set what we will do in 2014. 8:00am. . . . . . . . . . . . . . . . . .. Registration 8:30am – 9:20am …………….Nick Gorton: How to Use Big Data and Google Analytics to Help You Sell More 9:20am – 9:30am ………………… Break 9:30am – 10:20am …………..Yago Paramo: Using Digital Assets and Content 10:20am – 10:30am ………………. Break 10:30am – 11:20am ……………Dave Page: Exploding Website Conversion 11:20am – 12:20pm ………………Lunch 2 Small Workshops: Service Digital Appointments & Video 12:20pm – 1:30pm … Continue reading →
DOMAINS
Domain extensions to open up. 700+ new domain extensions.
Coming Soon: https://www.godaddy.com/tlds/gtld.aspx?ci=83101
Automotive domain extensions:
.auto
.autos
.boats
.car
.cars
.motorcycles
.racing
.tires
Relevant extensions:
.blog
.website
.ads
.bu…
ONLINE REVIEWS
Edmunds.com sues company for fake reviews of car dealerships
A good reading for those of you actively working on your reviews and frustrated when people derails them without a reason.
I believe that we will see these being regulated for b…
Internet Battle Plan XIV
Please join us and a group of the best speaker in the industry on August 13th-15th in Las Vegas.
http://pgiauto.com/resources/Yago_Invitation.pdf
Owner manuals
OWNERS MANUALS Owner’s manuals are now available on the VDP’s left corner (right below the photo). What we have depends on the make (we are missing a couple makes) and the years each make has in digital form. However now that the system to handle the PDF files and to link them to the VDP is set up, any time we can ge new ones we will enhance the system automatically. Notice that in this example we also have a brochure for this vehicle even though is used. The owner’s manuals will not bring any SEO advantage because they are stored in a common resources server and not under your root domain. All the files together had as much data as 8 Blue-Ray movies which will take too much server space. The purpose of the service manuals is to provide more information and engagement opportunities to your customers which increase your time on site and website usefulness.