Your dealer’s website is one of the most important tools you can use to gain leads, customers and more. A bad website that not only looks bad but also preforms bad is a huge turn off and can lead people away from your dealer. It might not matter if you have a top preforming sales team or service department when…
Category: website seo
Benefits of Responsive Websites
One of the most essential pieces of having an online marketing strategy is having the most up-to-date tools and technologies to not only catch your potential customers but retain them with accessibility, versatility, and memorable branding and visuals. One of the many Benefits of Responsive Websites is that they do exactly that: their eye-catching design is not only dynamic and…
New Panda Update
Google announced a few days ago via Matt Cutts Twitter that they are rolling another Panda update. This is significant because we tend to react to big events but not to small roll outs and Google (Panda updates started in 2011). In this article from last year you can see some time perspective and also a good video from Matt Cutts explaining what to do if you were affected by the changes. How does Panda affect my dealership? We believe that Panda will affect long tail searches right away and different dealers need to look at slightly different strategies depending on their situation. Some easy to see gains are searches like this one 2014 toyota corolla everett. For dealers like Tom Matson in Auburn where they have heavy PPC competition plus Google bringing “other” Auburn’s across the US into the SERP local content was very important (notice usually Auburn Dodge Indiana in the SERP). Content strategies: There is no one strategy better than other, there is a time line of strategies. Focus on your area of business first so you show Google content and keywords for your … Continue reading →
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
SEO Insights
Another article had some interesting insight in the evolution on SEO strategy. The article below goes into much more detail, but the gist of it is that having a site that functions well for the end user will get an SEO boost over a site that focuses so…