Keeping track of your website is highly important as it tells you how your site is doing. If traffic is slowing down, you might need to make some changes to get it up again. There many more benefits to tracking it as well. There is one simple Best Practice for Tracking Your Dealer Website Traffic that will work well for…
Category: News / Blog
Drive More Traffic to Your Automotive Website
Sometimes you can try many different things but still see no increased traffic to your website. This could mean many reasons as to why this is happening. At Dealer lab, we strive to help get your website traffic. There may be some things you could be over looking to Drive More Traffic to Your Automotive Website including some simple things.…
Increase Car Dealer Website Leads With This Lead Button
There are many ways you can increase leads for your website and that is always a good thing. Some ways are obvious while other ways are not so obvious but are just as important. For example, there is a simple button you can add to your pages which allow you to Increase Car Dealer Website Leads With This Lead Button.…
Benefits, Blog, Digital Marketing, Google, Marketing, mobile sites, News / Blog, Newsletter, Products, system updates, Yago Paramo
Google Mobile Algorithm Changes
The purpose of this article is to provide information to automotive dealers about Google’s new indexing changes and the technology and opinions related to them. The article has links to all my research for you to expand in the topic.
The post Google Mobile Algorithm Changes appeared first on Paramo Group.
CraigsList Changes
I wanted to gather a few thoughts about the 1st week in Craig’s List for the dealers. This is a near-perfect ad: 2010 Acura MDX 1) Up to 24 photos per vehicle. 2) No HTML (so no links, color text, etc) 3) Formatted text is available (lists, bold, larger font, etc) What would make this ad perfect (which we are working on as we speak): Adding the state disclaimer (DOC fee, etc). Adding a URL (can’t hotlink, so I have doubts about the value of this) Inventory view: http://bellingham.craigslist.org/search/ctd?userid=10808959 Notice that in the inventory view Craig’s List now identifies your dealer with an unique ID, in this case 10808959 Be careful having 2 companies or even an employee postings ads if you already have the entire inventory posted. Several dealers have called stating that their ads got put on hold for having the same VIN posted several times. The accounts (you as a dealer since they have your tax ID number) will be on hold for one year (this is the time that they have always used in the past … Continue reading →
Sorry Edmunds & Yahoo Autos: Google Added Cars To Knowledge Graph
Google announced yesterday on Google+ that they have added car/automobile results to the knowledge graph. So now when you search for [2013 ferrari ff] (hint, who is your favorite search blogger, would make for a nice holiday gift) you will get the knowledge graph at the top right of the page: Google doesn’t say where the data comes from but there are plenty of free data sources out there for Google to use. As you can see, it shows name of the car, type of car, image of the car, the make, price, miles per gallon, engine sizes, other models, other configurations with a link to other searches related to it. When you click on the other cars under this one, it brings up the carousel effect, which looks like this: The sad part is that it will take away search traffic from Edmunds, Yahoo Autos and other car sites. Here is the mobile result, as you can see, you need to scroll to get to the search results: On Google Glass it is even harder to get to any … Continue reading →