2018 AWA Best Digital Marketing Award: CAROI This one is a lot of work but worth it if you have a strong SEM / SEO budget.
Category: CAROi
Match Sales Data to Your PPC Campaigns and Align Them
Match sales data to your PPC campaigns and align them. CAROi heatmap targeting is a good advance; you should read it just to know what tools are available so you can use them whether is now or in the future. CAROi heatmap targeting links the geofencing concept with your GAN account via your DMS data. This tool will allow you…