Yago Paramo

Automotive Entrepreneur

Category: car dealer websites

VCC 60 day trial

Virtual Credit Consultant Complimentary 60 Day Trial on DealerLab websites. Virtual Credit Consultant is a one-of-a-kind software developed specifically for auto dealers looking to pre-qualify customers utilizing TransUnion credit scores without credit impacting the consumer’s credit score or history. This application is 100% mobile adaptive! For your complimentary 60 day trial of Virtual Credit Consultant (VCC), you will receive the Lite version of the software. The Lite version of VCC is used as a lead based application. With the Lite VCC, you will receive the contact information for each visitor who fills out the application, however, there is not a soft credit pull and therefore you will not receive any credit scores. As well as their contact information, VCC is customizable, and you can choose to require many additional fields such as Date of Birth, SSN, Down Payment, and many more. First – DealerLab/PGI will be integrating this technology onto your website starting November 1st, 2013, free of charge for 60 days. The Virtyal Credit Consulatant will be replacing our standard finance application on your website. All links that previously … Continue reading

Your Website Is Broken and You Don’t Even Know It

Earlier this year I wrote an article titled, “SEM to Dealer VDP Pages Is Like Throwing Money Out of The Window”. This article created a small stir in the industry because of its title, although its true intention was to ask dealers to take a deeper look into their website solution. As of September 2013, 35% of all traffic that comes to a car dealer’s website is via a mobile device. 98% of those car dealers are paying for a BROKEN mobile solution and don’t even know it. Google predicts by the end of 2014, this traffic will be nearing the 50% mark. Mobile first, desktop second. This should be the focus for car dealers today and their internet strategy. Being in the industry and always keeping a close eye on our competitors, let me show you some examples of exactly what I am referring to. Let it be known I am not “picking on any one provider” – I am just reporting the facts that this is an industry-wide problem hurting dealers and costing them business. There are a … Continue reading

Owner manuals

OWNERS MANUALS Owner’s manuals are now available on the VDP’s left corner (right below the photo). What we have depends on the make (we are missing a couple makes) and the years each make has in digital form. However now that the system to handle the PDF files and to link them to the VDP is set up, any time we can ge new ones we will enhance the system automatically. Notice that in this example we also have a brochure for this vehicle even though is used. The owner’s manuals will not bring any SEO advantage because they are stored in a common resources server and not under your root domain. All the files together had as much data as 8 Blue-Ray movies which will take too much server space. The purpose of the service manuals is to provide more information and engagement opportunities to your customers which increase your time on site and website usefulness.