New Google my business based ads (mobile view). They give you the ability to add them with a date frame (week end offer for example) and link them to a specific URL (specific landing page). This is, by far, your biggest website entry point which means this is a high visibility place. Make the ads and the landing page count.…
Category: automotive sem
advertising, Auto Dealer Marketing, automotive sem, automotive seo, Google, integrated ppc, PPC, sem, seo
Ram PPC Campaign, nailed it!
This campaign resulted on a killer weekend for our Ram client. Don’t mind showing the client because this was done a month ago, we killed it, and we are already 5 plans ahead of this. There were plenty of dealers doing PPC campaigns that week end but 2 of them had no monetary value proposition; their proposition was “Don’t waste…
AD VS landing page, a failed relationship
I was recently reading automotive articles on Flipboard https://flipboard.com (iPhone version) and clicked in an Amazon ad (the screenshot is of the actual ad), rather than continuing with a browser open request it offered to open the Amazon app. I clicked open and the App Store opened form a brief second, then phone automatically refreshed as if it knew that…
New Phone Leads Tagging
The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end. In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal
The post New Phone Leads Tagging appeared first on Paramo Group.
Study Finds Top Search Positions Raise Brand Awareness
Radio spots or TV advertising have been considered the go-to avenue for businesses to increase their brand awareness. Traditionally, search advertising brings its value through clicks, impressions, and conversions. However, a recent study by Google brings new insights into the effectiveness of search ads. The results may surprise you. The Study In 2013 Google ran […]
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How World Cup Search Results Is Related To Your Car Dealership
With the FIFA World Cup just starting a couple days ago, be prepared for World Cup mania to reach all ends of the world. As you read this your Facebook news feed is probably saturated with World Cup talk and your favorite sports bar is probably already packed with crazed soccer fanatics. Every 4 years […]
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