Glenn Pash wrote and article about the automotive industry and racing, below is the link to the article and also my answer to Glenn’s “optimistic” view of me! The Secret This Spartan Racer Knows That Your Business Doesn’t Thanks Glenn, but you are wrong: I’m naturally gifted and do all these without training, planning, recovery, post-race assessment, and…
Category: Auto Dealer Marketing
Measuring Automotive Attribution
Measuring automotive attribution: how do you assign attribution to this? Yago de Artaza Paramo [email protected]
Toyota PPC Budget Increase Yields Results
Toyota PPC budget increase yields results: when dealers ask about Google spend they don’t understand that there is a direct correlation between spend, traffic, and leads. These numbers are from a Toyota dealer. It went from $5000/month, to $8000/month, to this at $17,000/month in a quick 3 month growth. Notice that traffic grew almost at the same percentage as leads.…
Automotive DMS Security
Automotive DMS security: Meanwhile in the automotive industry everyone is suing everyone for charging DMS access fees (security fees). We could just be friends, not nuke anyone (especially Hawaii!) and just give DMS data access to whoever needs it. Note: I have not fact checked the news below. #reynolds #cdk #dms
Automotive Delivery Procedures
The automotive industry is desperately looking to bring transactions away from physical location to online. There will be mandatory OEM programs starting 2018 and you will have to adapt your F&I and delivery procedures. The effort is leaning on the software that handles the transaction but we are not working on two major aspects: The operational needs of the offsite…
Cars on Amazon
Limited edition VW for sale on Amazon Italy during Thanksgiving weekend. If the fact that the automotive industry is rapidly slowing down, that 2018 projections are low, and that the main 3rd party sites talk is attribution (wait for the attribution assignment battle to start), are not enough reasons to think that you should look at your digital strategy, then…