Whether you manage a small, yet burgeoning, blog with a few dozen readers or an immensely popular blog with a profitable Adsense account; you can utilize Google Analytics to gain insightful measurements on your blog’s performance. The myriad of data and graphs may seem daunting at first glance. However, if you know what data to look for; you can cut through the clutter and make sense of all that information. In this article we’ll point out some statistics you should consider monitoring to understand how well your blog is performing. When it comes to blogging, content is king. Great content on your blog will get visitors returning to it repeatedly. Google Analytics allows you to see how many people came to your website once, twice, thrice, etc over a period of time. In the navigation panel go to Audience > Behavior > Frequency & Recency to see this information. Checking the number of return visitors to your blog is worth monitoring on a monthly basis to see if this figure gets better as you continue to develop loyal readers. The … Continue reading →
Category: analytics
Websites with Updated Analytics
DealerLab websites back end Google analytics integration has been updated to also include referral sources indicating the source/medium.
Our goal is to offer as much information about your digital presence as possible in one place to lower the time you…
Google Universal Analytics
What Universal Analytics offers to developers is the ability to collect data from multiple devices and platforms. Old Google Analytics would only report website traffic, with Universal Analytics you can track actions in mobile apps, game consoles, and information kiosks. For the automotive industry, the extra device tracking is not a huge perk. However, when an account has Universal Analytics enabled, you can see details about which search engine was used arriving on the site, user behavior details like session timeouts, referral exclusions, and search term exclusions. Referral exclusions can be useful for providing more accurate data about user behavior. For example, if your site has a sister site at a different domain, and users could bounce back and forth between the 2, you would want to exclude each of the urls so that this behavior is reported as the same session instead of referral traffic. Excluded search terms allow you to mark organic search traffic from specific terms as direct traffic instead. If you would prefer that when people search for your company name to get to your website, … Continue reading →