Yago Paramo

Automotive Entrepreneur

Author: Yago Paramo

Google AdWords Review Changes

With the start of the new year, Google released a bit of unexpected news: “As of January 15th, 2018, Google will no longer be supporting AdWords Review Extensions” Google discontinues review extensions: Review Extensions allowed us to share third-party rankings, awards, and positive reviews alongside your text ads like the image below. While they were known for having an often lengthy…

Automotive Responsive Platform Upgrades

If you had any doubts about moving your website to a truly responsive platform (not half-way made up technologies) check out this article:    “Delta bids adieu to its iPad app after sales on the interface begin to flag.”   The article mentions that “Delta is just following market trends” just like Target had discontinued its iPad app in 2016:…

Automotive Delivery Procedures

The automotive industry is desperately looking to bring transactions away from physical location to online. There will be mandatory OEM programs starting 2018 and you will have to adapt your F&I and delivery procedures. The effort is leaning on the software that handles the transaction but we are not working on two major aspects: The operational needs of the offsite…

Cars on Amazon

Limited edition VW for sale on Amazon Italy during Thanksgiving weekend. If the fact that the automotive industry is rapidly slowing down, that 2018 projections are low, and that the main 3rd party sites talk is attribution (wait for the attribution assignment battle to start), are not enough reasons to think that you should look at your digital strategy, then…