Automotive DMS security: Meanwhile in the automotive industry everyone is suing everyone for charging DMS access fees (security fees). We could just be friends, not nuke anyone (especially Hawaii!) and just give DMS data access to whoever needs it. Note: I have not fact checked the news below. #reynolds #cdk #dms
Author: Yago Paramo
Google AdWords Review Changes
With the start of the new year, Google released a bit of unexpected news: “As of January 15th, 2018, Google will no longer be supporting AdWords Review Extensions” Google discontinues review extensions: Review Extensions allowed us to share third-party rankings, awards, and positive reviews alongside your text ads like the image below. While they were known for having an often lengthy…
Automotive Responsive Platform Upgrades
If you had any doubts about moving your website to a truly responsive platform (not half-way made up technologies) check out this article: “Delta bids adieu to its iPad app after sales on the interface begin to flag.” The article mentions that “Delta is just following market trends” just like Target had discontinued its iPad app in 2016:…
Will this affect the future of attribution?
Will this affect the future of attribution? Attribution tools rely on more than straight customer input; there is an entire ecosystem of IP tracking systems, algorithms, etc put to work to anonymously identify the customer or at least to classify the customer so we can properly assign a targeted campaign. But attribution assignment relies somewhat on its ability to record.…
Automotive Delivery Procedures
The automotive industry is desperately looking to bring transactions away from physical location to online. There will be mandatory OEM programs starting 2018 and you will have to adapt your F&I and delivery procedures. The effort is leaning on the software that handles the transaction but we are not working on two major aspects: The operational needs of the offsite…
Cars on Amazon
Limited edition VW for sale on Amazon Italy during Thanksgiving weekend. If the fact that the automotive industry is rapidly slowing down, that 2018 projections are low, and that the main 3rd party sites talk is attribution (wait for the attribution assignment battle to start), are not enough reasons to think that you should look at your digital strategy, then…