VDP versus SRP lead counts: Dealer eProcess now measures form leads that came from the SRP (search results page) versus the VDP (vehicle details page). I think that for the last 10 years (or as long as I can remember) we have focused mainly on VDPs design thinking that is where the customer makes the final decision (ZMOT). New data…
Author: Yago Paramo
Bing Partner Summit 2017
Bing Partner Summit 2017: with Joe Gillespie and Gino Ciperoni. Seattle 2017. Yago de Artaza Paramo [email protected]
Google Adds Video Previews to the SERP on Mobile Devices
Google adds video previews to the SERP on mobile devices. There are a few “rules” too many, if you ask me, that limits the reach of the change. The feature is browser controlled, so it can be disabled, meaning that so far this will work only in Chrome. A plus for Android devices but a choice for iPhones since Safari…
DealerEProcess Chicago 2018
DealerEProcess Chicago 2018: Working with the smartest, most committed, people in the industry. Yago de Artaza Paramo [email protected]
advertising, Auto Dealer Marketing, car dealer websites, certified marketing, certified websites, Dealer eProcess, DEP West, Digital Marketing, Mazda
Dealer eProcess Chosen as Mazda Website Certified Provider
DealerEProcess chosen as Mazda website certified provider in the USA: We are now Mazda website and digital marketing certified. So many thanks to a great team of people that worked hard to make this a reality. Email us for a demo: [email protected] Yago de Artaza Paramo [email protected]
The Secret This Spartan Racer Knows That Your Business Doesn’t
Glenn Pash wrote and article about the automotive industry and racing, below is the link to the article and also my answer to Glenn’s “optimistic” view of me! The Secret This Spartan Racer Knows That Your Business Doesn’t Thanks Glenn, but you are wrong: I’m naturally gifted and do all these without training, planning, recovery, post-race assessment, and…