This is an “old” article about Google + (January 2017) that was published in Mashable. Notice that the “landscape photo community” has over 1M followers? As we are always quick to dismiss opportunities someone here made something out of G+. Maybe Hunter Swift should look into bringing some of those Instagram shots here? What other opportunities are you perhaps overlooking…
Year: 2017
Machine learning at its best!
Machine learning at its best. Last month at Microsoft Bing’s partner summit we were able to see 3 chat windows with 3 speakers in different languages being translated in real time. The advantages of breaking down language barriers for group collaboration are enormous .
“For every action there is an equal and opposite reaction, plus a social media overreaction”
Something that sounds so negative is actually one of the best Social Media marketing advices for the auto industry. The most expensive part of the SM campaign is the ad, the graphics, the campaigns can actually be done once and reused (settings wise) with minor modding from one to the next. The inexpensive campaign uses the same ad for the…
Auto dealers be aware of Ransomware
Image Credit NBC News, KACPER PEMPEL / Reuters Now that we are over the fact that US auto dealerships will pay a little bit more in 2017 for DMS (Dealer Management system) access due to security reasons you must make yourself familiar with Cryptolocker (ransomware) so you can ask the right questions when protecting your dealership files. I should add…
AD VS landing page, a failed relationship
I was recently reading automotive articles on Flipboard https://flipboard.com (iPhone version) and clicked in an Amazon ad (the screenshot is of the actual ad), rather than continuing with a browser open request it offered to open the Amazon app. I clicked open and the App Store opened form a brief second, then phone automatically refreshed as if it knew that…
Just a few weeks ago I put BMW’s ReachNow program on my watch list.
http://dealerlab.com/put-watch-list/ On February 2nd I saw this one parked outside Amazon downtown Seattle and just around the corner from that one, a BMW SUV from the same program. Things move fast nowadays . Should BMW dealers expect higher service numbers and decrease sales from ride-share programs? Yago de Artaza Páramo [email protected]