The backbone of any automotive dealer website is the vehicle inventory. Acheter Adidas Yeezy Boost 550 Your customers want information quickly and easily, often making many of their decisions before they ever set foot in the dealership, and the key to retaining your leads is offering the information they’re seeking. Along this vein, a key feature of What Makes a…
Category: inventory
Rebates tool FREE
We finally finished our rebates tool for new cars.
The tool allows you to manage blocks of rebates, apply them to groups of cars selected, and the system will calculate the new price deduction from the MSRP. The system will also send all the rebate inf…
Dynamic Inventory PPC
Last month we introduced Dynamic PPC for New and Used inventory but what is most important, integrated with your DealerLab websites back end. Dynamic ads allow you to target any DMA because the ads are not based on key words so you don’t use any competitor names or brands, the ads are based on inventory specific searches in Google and a matching based on IP address. Today we show you a screen shoot of the system with the “per unit” activity report. A few of the key features of the system: 1) Monthly budget managed in Google’s back end like a PPC campaign. 2) Reporting available on your Google account and in your DealerLab website. 3) Total budget cap per vehicle available to avoid high profile cars burning the budget. 4) Separate campaigns and budget for new and used. 5) Customized target areas for new and used. 6) Ability not to push cars with no photos (Available late Q1 2014). We have been working hard on a system that creates unique Google ads for the specific used cars that you … Continue reading →