dealer websites Archives - Page 4 of 4

automotive seo, car dealer websites, Content Marketing, dealer websites, Newsletter

Content Strategy

by Yago Paramo on May 12, 2014

We started building a new type of set pages for content, specially focused on new cars. The pages don’t look different than many other companies new car model pages, what is different are the links to content. In this example for Larson Nissan, you can see that besides accessing the inventory, brochures, incentives, etc (information that most dealer websites have) we also added pages with model information and trim information. The model and trim pages are build with unique content as required by the latest Google SEO updates. These pages are not built all at once but several each month, for example you can see that Larson Cadillac has model pages but not trims yet. Whilehttp://www.toyotaoftacoma.com/op-2013-toyota-camry-hybrid-for-sale-near-fife/ it would be easier for us to build it all at once a constant flow of content signals Google that there is new material to index and therefore increases the chances of getting our website crawled and therefore indexed. Enhancing content with video: We also build pages for those dealers that have been working with us for a while for the 2013 model line. … Continue reading →

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Top Businesses For Mobile Search

by Yago Paramo on April 10, 2014

In our fast paced life, users are increasingly turning to their mobile devices to access information while on the go. This is especially true for local search. According to a recent survey finding 63 percent of people are now using multiple devices to find local business. Of that, 79 percent of them are mobile phones users and 81 percent are tablet owners. The study finds that these following businesses are the most popular in local searches on mobile devices: – According to the survey restaurants are searched 23 percent of the time. – The auto industry, including auto service shops and dealerships, account for 10 percent of local search. – Art and entertainment came in at 9 percent. If your business falls in the above mentioned categories, what can you do to appeal to mobile users and give them a quality on-the-go web experience? According to the survey, 65 percent of smartphone users said the driving force behind their mobile search was a “need for information on the go”. Mobile users don’t want to be overwhelmed with content. They want … Continue reading →

New Feature: Mobile Menu

by Yago Paramo on March 20, 2014

Dealer Lab and Dealer e-Process’ rolled out its newest feature “mobile menu” across all of its mobile sites. The mobile menu provides easy navigation and access for the customer on-the-go. Mobile Menu Grid The grid displays on every mobile page so customers can access different areas of the site faster as opposed to pressing the “back arrow” multiple times. Menu Tabs When you select the menu grid, the menu expands to show all department/category tabs. Expandable Menu Tabs The menu tab expands to display all menu links so customers can quickly get where they need to go.

PPC DealerLab Integration

by Yago Paramo on January 21, 2014

We announced this month a new DealerLab + Google integration with PPC campaigns reporting straight in the back end of the websites and here is a screenshot of how the system looks. On a regular account you will have all the campaigns listed as you scroll down (not just the one that shows on the screenshot) including regular PPC and re-targeting campaigns. Dynamic PPC (next post) will also be included as a campaign with the additional “per unit” detail. For more information about this integration contact: Nick Gorton General Manager Integrated PPC Questions? 206.484.2895 Call or text

VCC 60 day trial

by Yago Paramo on November 1, 2013

Virtual Credit Consultant Complimentary 60 Day Trial on DealerLab websites. Virtual Credit Consultant is a one-of-a-kind software developed specifically for auto dealers looking to pre-qualify customers utilizing TransUnion credit scores without credit impacting the consumer’s credit score or history. This application is 100% mobile adaptive! For your complimentary 60 day trial of Virtual Credit Consultant (VCC), you will receive the Lite version of the software. The Lite version of VCC is used as a lead based application. With the Lite VCC, you will receive the contact information for each visitor who fills out the application, however, there is not a soft credit pull and therefore you will not receive any credit scores. As well as their contact information, VCC is customizable, and you can choose to require many additional fields such as Date of Birth, SSN, Down Payment, and many more. First – DealerLab/PGI will be integrating this technology onto your website starting November 1st, 2013, free of charge for 60 days. The Virtyal Credit Consulatant will be replacing our standard finance application on your website. All links that previously … Continue reading →

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car dealer websites, dealer websites

Owner manuals

by Yago Paramo on June 18, 2013

OWNERS MANUALS Owner’s manuals are now available on the VDP’s left corner (right below the photo). What we have depends on the make (we are missing a couple makes) and the years each make has in digital form. However now that the system to handle the PDF files and to link them to the VDP is set up, any time we can ge new ones we will enhance the system automatically. Notice that in this example we also have a brochure for this vehicle even though is used. The owner’s manuals will not bring any SEO advantage because they are stored in a common resources server and not under your root domain. All the files together had as much data as 8 Blue-Ray movies which will take too much server space. The purpose of the service manuals is to provide more information and engagement opportunities to your customers which increase your time on site and website usefulness.

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