Will this affect the future of attribution? Attribution tools rely on more than straight customer input; there is an entire ecosystem of IP tracking systems, algorithms, etc put to work to anonymously identify the customer or at least to classify the customer so we can properly assign a targeted campaign. But attribution assignment relies somewhat on its ability to record.…
Month: December 2017
Automotive Delivery Procedures
The automotive industry is desperately looking to bring transactions away from physical location to online. There will be mandatory OEM programs starting 2018 and you will have to adapt your F&I and delivery procedures. The effort is leaning on the software that handles the transaction but we are not working on two major aspects: The operational needs of the offsite…