Google announced yesterday on Google+ that they have added car/automobile results to the knowledge graph. So now when you search for [2013 ferrari ff] (hint, who is your favorite search blogger, would make for a nice holiday gift) you will get the knowledge graph at the top right of the page: Google doesn’t say where the data comes from but there are plenty of free data sources out there for Google to use. As you can see, it shows name of the car, type of car, image of the car, the make, price, miles per gallon, engine sizes, other models, other configurations with a link to other searches related to it. When you click on the other cars under this one, it brings up the carousel effect, which looks like this: The sad part is that it will take away search traffic from Edmunds, Yahoo Autos and other car sites. Here is the mobile result, as you can see, you need to scroll to get to the search results: On Google Glass it is even harder to get to any … Continue reading →
Category: Knowledge Graph
Google’s Knowledge Graph Update
Yesterday’s update to Google’s knowledge graph (The knowledge graph shows up on the right of search results and typically shows relevant information to the search such as a map for a location) makes it so when you search for a specific model, information about the car and its configurations and prices. It appears that the information is pulled from either an internal database or from the manufacturer’s site. There are free data sources that it could be pulling from as well. The images in the knowledge graph also seem like they come from the manufacturer’s site. Prices shown are the MSRP. The important thing to take away from the update, in terms of strategy, is to make sure we target exact match keywords on individual models and year. Since google’s interface for this feature takes up valuable screen space it becomes very important to be in the first position in both paid search and organic search for specific models. If you do a more broad search for the make, or use an older year, this new feature is not activated. … Continue reading →