If you are stuck on How to Generate More VDP Views, there are tons of things you can do to try and push it along. There are many different ways you can increase the views as most customers will go to the Vehicle Details Page to find a description of the vehicle. There are also many things you should not…
Category: Features
Dealer Lab – AMMP New Features
Website feature: Inventory rules In the auto special rules, you can now choose a range for their days in stock. You would simply use the “between” for that option (see attached image) Website features: Deeper analytics integration You can now
The post Dealer Lab – AMMP New Features appeared first on Paramo Group.
PPC/SEM Investigation – 95% of Car Dealers Are Getting Cheated
Every month I try to bring value to our dealers by offering useful information that will help dealers stay on top of their internet strategies. Today’s topic is PPC (Pay Per Click)/SEM (Search Engine Marketing). With 2014 right around the corner and budget discussions starting, it’s time to get a better understanding of how your ad spend is being utilized and how to hold your vendor or in house marketers accountable! Did you know that 95% of car dealers today are getting cheated out of their ad spend? The biggest issue I see in the auto industry is companies taking advantage of car dealers because of the lack of knowledge car dealers have in this area. It reminds me of SEO (search engine optimization) companies 5 years ago preying on car dealers to spend money on something that could not be measured effectively. I have audited over 300 dealers and 95% of them have a failing grade when it comes to their digital marketing efforts. Thankfully today, PPC/SEM can be effectively measured and I’m going to show you exactly how … Continue reading →