Yago Paramo

Automotive Entrepreneur

Year: 2013

Company, pgi auto

Driving Sales & Digital Dealer

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Driving Sales & Digital Dealer:

PGI’s Schedule:

Yago will be there from Saturday afternoon until Thursday night. Nick Gorton arrives on Monday and Geoff Wilkins on Tuesday. The DealerEprocess team from Chicago will be there from Sunday.

You can find us at Digital Dealer at PGI booth #232 under the name DealerLab or at DealerEProcess booth #609.

We will have 2 evening gathering/parties on Tuesday and Wednesday as we rented one of the tower suites for those of you that want to enjoy a mellow evening and good business technology debates.

Find us at the booth os text us to get the suite number and the time, remember that we have to stay at the show until the booth area is closed.

Who to see at Digital Dealer:

Some dealers asked me who to go see at Digital Dealer. Below is a list of the people that I want to see myself (Guy Kawasaki for example) or people I have seen speaking before.

Guy Kawasaki http://ddce.me/GuyKawasaki

Dave Page (website performance)http://ddce.me/DavePage

Seth Barron: The digital ambush

Pierre Fiorini http://ddce.me/PierreFiorini

Jim Flint (SEO/SEM)http://ddce.me/JimFlint

Phil Sura (Video)http://ddce.me/PhilSura

Jeremy Anspach (Purecars)http://ddce.me/JeremyAnspach

Peter Martin (Email marketing)http://ddce.me/PeterMartin

Ed Parkinson (Chat)http://ddce.me/EdParkinson

Ryan Leslie (Review process)http://ddce.me/RyanLeslie

Grant Cardone http://ddce.me/GrantCardone

Kevin Frye http://ddce.me/KevinFrye


Digital Dealer Conference & Expo agenda
ddce.me
The Art of EnchantmentKeynotes■■■ Speaker: Guy Kawasaki Guy Kawasaki, Special Advisor to Motorola & Best-Selling AuthorRead moreSession infoGuy Kawasaki Watch videoTuesday 15 October, 4:00 PM to 5:20 PMLocation Grand Ballroom A, E & FGuy Kawasaki is a special advisor to the Motorola business unit of…

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Company, pgi auto

Driveitnow integration

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Driveitnow integration:

We have integrated Driveitnow in our mobile platform both in the SRP and the VDP. With most sites hitting the mid and high 30’s on mobile traffic we felt that this was a necessary integration.

You can see the new mobile version of the payment system on the (use the link in a mobile device) Harris Ford SRP http://www.harrisford.com/search/new/tp/ or Brien Ford’s VDP http://www.brienford.com/auto/used-1999-ford-mustang/770452/ .

Color matching integration:

We had a lot of dealers send unique colors from their DMS for new cars like ‘artic bright white’ where it was hard for the system to properly divide the colors and out them in a short table to the fast search menu blocks to the left of the SRP.

We fixed that by coding the regular name attached to the factory name for that table. As you can see in Larson’s SRP for Wranglers http://www.larsondodge.com/search/new-jeep-wrangler_unlimited/tp-mk29-md167/s:pr0/ , all the available colors are listed in short form to the left menu but still available in the VDP with the long form manufacturer specific names.

Banner time stamp:

We fixed a bug where when a date was selected to delete a banner from the website the schedule didn’t work properly. All ads now get deleted automatically when marked.


Searching for a New Vehicle – Harris Ford
www.harrisford.com
Are you Searching for a New Vehicle ?

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Dealer Lab

Craigslist updates:

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Craigslist updates:

It seems that CraigsList makes updates to their servers every six months or so and during that time postings are a nightmare.

They have finally release some of the new changes:

“As of today, Craigslist no longer allows IMG, FONT, TABLE, DIV, and SPAN HTML tags in listings. Any of your vehicle posts that still use these design features will likely be flagged immediately.

Image template style is once again no longer available.”

You may still see a few ads coming in and out with some of these features as they trickle down their system but they will be fully disabled pretty soon. Last night and this morning the time stamps in their system were out of order (older ads showing before newer ads for example) leading us to think that some servers are being connected/disconnected to be updated.

We expect the updates to be over by mid next week.

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Benefits, car dealer websites, News / Blog

Your Website Is Broken and You Don’t Even Know It

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Earlier this year I wrote an article titled, “SEM to Dealer VDP Pages Is Like Throwing Money Out of The Window”. This article created a small stir in the industry because of its title, although its true intention was to ask dealers to take a deeper look into their website solution. As of September 2013, 35% of all traffic that comes to a car dealer’s website is via a mobile device. 98% of those car dealers are paying for a BROKEN mobile solution and don’t even know it. Google predicts by the end of 2014, this traffic will be nearing the 50% mark. Mobile first, desktop second. This should be the focus for car dealers today and their internet strategy. Being in the industry and always keeping a close eye on our competitors, let me show you some examples of exactly what I am referring to. Let it be known I am not “picking on any one provider” – I am just reporting the facts that this is an industry-wide problem hurting dealers and costing them business. There are a … Continue reading →

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automotive conference, Company, Yago Paramo

Digital Dealer Conference

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We will be attending Digital Dealer Conference on October 15th, 16th, and 17th. Booth information: PGI booth #232 under the name DealerLab DealerEProcess booth #609 Speaker information: Dave Page: 3:00pm – 3:50pm TUESDAY, OCTOBER 15, 2013 You may find a complete agenda: Conference agenda Party information: Following what is now a tradition we will host 2 small parties/gatherings in the tower suite on the nights of the 15th and the 16th for those of you not willing to go clubbing, waiting in the lines, and bumping elbows with the young bucks in Las Vegas night. We have an invitation but we never get the tower suite number until we arrive so text Nick, Geoff, or me or find us at the booth and we will get you set up. The suite towers usually require card access so make sure you find us.

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