By definition, geofencing is a technology that can register when someone enters a predefined geographical area. This is measured by GPS or RFID. Some marketers have begun using geofencing as a way to target coupons and ads at people within a certain distance of their dealership. Google currently does not offer a direct way to advertise using this through adwords. They do, however, offer developers an API for creating geofences. Since use of geofences is currently limited to user-installed apps, the possibilities are still somewhat limited, but 3rd party companies offer ways to make use of geofencing to deliver deals to nearby customers. I’m not sure when this technology is going to become available for everyone, but it would be pretty impressive to be able to serve an ad or display a coupon for your dealership when a customer is nearby, or better yet, when they’re in the waiting room for a competitor. Kevin Drongowski Integrated PPC
Category: Kevin Drongowski
SEO, PPC, and ROI for your Dealership
SEO and PPC have very different costs and results. For PPC/search advertising, your ROI is pretty clear. You spent X dollars, you got Y clicks, of which Z people converted. However, when it comes to SEO and content development, the results are much less clear. When you put the time or money into writing quality content, you might not see any benefits in the first 30 or even 60 days. Over time, though, the more high quality articles you publish, the more your traffic will improve and the more it will benefit your search ranking. This can make SEO very discouraging to pursue, but the results are far more sustainable. With PPC, you buy a click, and boom, it’s over. You either made a sale or you didn’t. With SEO, you are building authority and relevance, which will continue to drive traffic for months or even years. This makes it hard to convince someone just starting out that it’s worth the time and money, but when it comes to long term results, a strong SEO effort will pay dividends. … Continue reading →
Is Link Building Dead?
First, let’s review what’s happened in 2013. Matt Cutts released several videos talking about how guest posts for the sake of link building has become a more and more spammy practice. As a result, must websites that would actually benefit you to have links on them (the non-spammy sites) are most likely going to put “nofollow”s on your links, meaning they won’t affect your pageRank. Additionally, Google has updated their webmaster guidelines stating that any large-scale link networks or article repositories will result in penalties as well. Ultimately, the trend is toward high quality content, and fewer links from higher quality sites instead of hundreds of low quality links. Going forward the best strategy is going to be around building your brand, and promoting as if the search engines didn’t exist. Here are some good tips to determine if a link is going to look good to Google. Taken from http://searchenginewatch.com/article/2259674/Penguin-2.0-Forewarning-The-Google-Perspective-on-Links Would you build the link if Google and Bing did not exist? If you have 2 minutes with a customer, and the law required that you show a random … Continue reading →