For how we understand the world a “charge” a tax or any new form of payment can’t be hardly justified as positive but I think we need to look at where is CraigsList today and what could possibly happen once the change is implemented. The fact that CraigsList didn’t charge for postings made the flow of cars into their system a race for volume of postings. The dealers willing to invest the most time and or money seemed to have an advantage over the rest as their vehicles will show on the first 100 ads or they will take over a search. That race brought two problems; first it forced the rest of the dealers to either leave or also escalate their posting efforts. Dealers had to post more to remain relevant. But the resulting and second problem brought by this was that searches became less relevant and frustrating to consumers as a search for an “Audi A6″ will bring the same car from the sale dealer 45 times. Escalation of postings created a problem for customers-poor search results, a … Continue reading →
Category: Yago Paramo
Digital Dealer Conference
We will be attending Digital Dealer Conference on October 15th, 16th, and 17th. Booth information: PGI booth #232 under the name DealerLab DealerEProcess booth #609 Speaker information: Dave Page: 3:00pm – 3:50pm TUESDAY, OCTOBER 15, 2013 You may find a complete agenda: Conference agenda Party information: Following what is now a tradition we will host 2 small parties/gatherings in the tower suite on the nights of the 15th and the 16th for those of you not willing to go clubbing, waiting in the lines, and bumping elbows with the young bucks in Las Vegas night. We have an invitation but we never get the tower suite number until we arrive so text Nick, Geoff, or me or find us at the booth and we will get you set up. The suite towers usually require card access so make sure you find us.
4th Annual PGI Seminar
For the 4th year PGI shares the knowledge gained for the last 12 months with our dealers. The seminar is not a sales pitch but a deep view on what we learn and how that shapes what we do. When we work one-on-one we often times follow a pattern dictated by the business that we have together or by the knowledge we think we have in common with each other. The seminars allow you to see the thinking process behind what we are doing and specially the data that we are analyzing to set what we will do in 2014. 8:00am. . . . . . . . . . . . . . . . . .. Registration 8:30am – 9:20am …………….Nick Gorton: How to Use Big Data and Google Analytics to Help You Sell More 9:20am – 9:30am ………………… Break 9:30am – 10:20am …………..Yago Paramo: Using Digital Assets and Content 10:20am – 10:30am ………………. Break 10:30am – 11:20am ……………Dave Page: Exploding Website Conversion 11:20am – 12:20pm ………………Lunch 2 Small Workshops: Service Digital Appointments & Video 12:20pm – 1:30pm … Continue reading →