HD images on Google, VDP complaints, and how that ends on my view of automotive online buying: Google just added ‘HD photos only’ search to the image search category, yet they continue to use “scare tactics” while claiming ridiculous speeds for load times needed for small businesses. (Please note that I say “small businesses” because Nike, Amazon, eBay, or Google…
Category: VDP
VDP Versus SRP Lead Counts
VDP versus SRP lead counts: Dealer eProcess now measures form leads that came from the SRP (search results page) versus the VDP (vehicle details page). I think that for the last 10 years (or as long as I can remember) we have focused mainly on VDPs design thinking that is where the customer makes the final decision (ZMOT). New data…