Yago Paramo

Automotive Entrepreneur

Category: system tools

Common Live Chat Mistakes on Auto Dealer Websites

Having live chat on your website is a great way to connect to your customers more. However, a poorly executed live chat can lead to many problems that can not only not be useful to your customers, but turn them away as well. There are many Common Live Chat Mistakes on Auto Dealer Websites you should look out for so…

How To Optimize Your Car Dealership’s Website

Your dealer’s website is one of the most important tools you can use to gain leads, customers and more. A bad website that not only looks bad but also preforms bad is a huge turn off and can lead people away from your dealer. It might not matter if you have a top preforming sales team or service department when…

WEBSITE-Free payment tool

We meet with a Mercedes Benz dealer a few months ago and I was surprised to hear that they sell most of their new cars based on the payment, not the price of the vehicle. So based on that we built a tool that allows dealers to input: Loan rate as a percentage Down-payment as a percentage Length of the loan DOC fee The system allows to input separate rates for new, used, and CPO. As you can see in the screenshot we added the monthly payment to the VDP (in this case calculated from the vehicle’s MSRP) but we can also add it to the SRP and we can send it in the feeds to our CraigsList tool for the ads. The system ads the disclaimer to all the vehicles which is also modifiable by the dealer. With this tool you also have another level of price customization; for example we can have the MSRP in the system, calculate the payment, but don’t display the MSRP (just show the payment). In order to use this tool you must use … Continue reading