When you hear about a change to a Google algorithm, the knee-jerk reaction is usually “how will this affect my SEO?” Every day, this reaction is becoming more backwards. SEO, as a product, has been inflated by digital marketers over the past 5 years. The reason is that it’s easy to sell a magic bullet that gets you on the top of the Google results for keywords related to your business. SEO means Search Engine Optimization, so it’s safe to say that the service should be focused on making your site the first choice when a user searches for something relevant to your site. So an SEO expert should be able to make changes to your site, and take action around the web to take advantage of Google’s search algorithms. Google has changed their search algorithms twice a day on average in 2013. So how can you possibly expect to be consistently “optimized” for them. As the algorithms evolve, and Google cracks down on link building scams, their focus is more and more on providing relevant content for the searcher. … Continue reading →