NEW VIDEO TAG TOOL There are several companies now building very high quality videos both for generic information and new inventory walk around. One of the problems is that there was no easy way to connect a unique video to a particular set of the inventory and distribute it. We built a new free tool in Autobase that allows you to add a video and tag it based in multiple parameters. You can tag a video to used cars, to new, certified, but even drill down to something like “new 2013 toyota corolla” so only those will have that video on the VDP. You can also tag “used with less than 75K miles” for those of you doing warranties on used cars. We built our websites so each vehicle can take 25+ videos so you can have automated videos, how to videos, unique dealer videos, etc. We really wanted this tool to coordinate the inventory with the website and bring a completely new layer of video possibilities for the dealers. In this case you will see that this Toyota Avalon … Continue reading →
Category: Dealer Lab
Carfax 1-Owner pages
Analytics show that 1-Owner vehicles are getting a lot more VDP views than any other group in the inventory (VS hybrids, VS trucks, etc). We recently added a 1-Owner vehicle tab to Magic Toyota home page to help customers find those quicke…r. We decided to build a landing page for the search instead of having a direct search (so one step longer) because the landing page is key worded to index in adjacent DMS. The 1-Owner search has so much traffic that we believe Google will index this pretty well. The page also gave us a chance to add a “disclaimer” with the fact the Carfax is the one providing the 1_owner data. If you look at Magic Toyota you will notice that we also added a blue button with the Carfax logo at the bottom of the fold so customers will see the 1-Owner search top and bottom. We encourage you to make this change and test the results. http://www.magictoyota.com/
Internet Battle Plan XIV
Please join us and a group of the best speaker in the industry on August 13th-15th in Las Vegas.
http://pgiauto.com/resources/Yago_Invitation.pdf